The award is in recognition of anti-alcohol abuse television commercials developed by the task force. Each of the 30-second spots share the theme “Take a Drink … Swallow Your Dreams,” which was developed by Pitt-Johnstown students.
The commercials featured UPJ students and local actors and targeted diverse populations, including adolescents, high school seniors and college freshmen, permissive parents and those over the legal drinking age.
The commercials were funded by a grant from the Pennsylvania Bureau of Liquor Control Enforcement and were broadcast in the Johnstown cable viewing area on several channels.
via University Times
Of Note: The very first "Alcohol Task Force" was created in 1987 and comprised of Greek members.